Responsive web design is a design approach aimed at developing websites that are compatible when using multiple browsing devices, such as mobile phone, tablets & desktop computers The idea behind this type of web design is to develop for Mobile devices first.
A responsive website is one that adapts and changes its appearance and layout based on the size of the screen being used to browse the web page. Grab the lower right corner of your browser window and narrow your browser window. You will notice this website layout will change and adapt as the screen width narrows. Other design features include the text displaying larger, and navigation menus and links that adapt so that they are easier to use.
If it has been more than 2 years since you updated your website, it is probably time to start thinking about updating to a responsive theme. By 2014 it is estimated there will be over 1 billion mobile devices browsing the internet. How will your website perform?
A Content Management System, like Drupal 7, using a responsive theme is a good choice, and will provide many new features for you and your users. A Content Management System will also allow you or your assistant to make changes to your website's content without extensive knowledge of HTML. In addition, if your website uses Flash, many mobile devices don't support it, meaning that customers won't be able to see all of your content.
You can have a beautifully designed web page, but if your website is not responsive, or does not adapt well to mobile devices, you will be losing potential customers, and be rated lower by big search engines like Google. One of the best ways to improve your SEO is to update to a responsive design.